微梦创科网络科技(中国)有限公司

发布日期2017年10月25日

微博是专供人们创作、分享和发现中文内容的领先社交媒体。微博为个人和组织实时公开表达自己的意见,与他人进行社交互动,与世界保持联系提供了一个前所未有的简便途径。任何用户都可以创作和发布微博,并附加多媒体或长篇内容。用户在微博上的关系可能是不对称的,每个用户都可以关注其他任何用户,对任何一条微博发表评论并转发。微博简单、不对称和碎片化的特点使原创微博能演化为实时的病毒式传播对话流。

微博能帮助其广告和营销客户向用户推销品牌、产品和服务。微博为客户提供了一系列范围广阔的广告和营销解决方案,涵盖的客户上起大型公司,直至中小企业和个人。公司的绝大部分营收来自广告和营销服务的售卖,其中包括社交展示广告、促销微博和基于活动的广告解决方案。微博已开发出并在持续精细化其社交兴趣图谱推荐引擎,使得客户能基于用户的人口统计学特点、社交关系、兴趣和行为进行针对个人的营销和锁定目标受众,在微博上达成相关性、参与度和效率更高的营销。

 

Weibo is a leading social media for people to create, share and discover Chinese-language content. It provides an unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others and stay connected with the world. Any user can post a feedand attach multi-media or long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream.

Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to its customers, ranging from large companies to small and medium-sized enterprises to individuals. The Company generates a substantial majority of revenues from the sale of advertising and marketing services, including the sale of social display ads and promoted feeds. Weibo has developed and is continuously refining its social interest graph recommendation engine, which enables its customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness.